A meeting planning division of a global Fortune 500 company had identified a requirement for more creative offerings. While it had a stellar reputation for cost-effective, well-planned meetings, it was not recognized for offering truly targeted, memorable customer solutions. A North America developmental initiative was designed for the 100-member team, focusing on creativity training and ongoing execution. This program was recognized in their Employee Newsletter, not only for its enjoyment, but also for the elevation of customer engagement scores to the 97th percentile.